Urban Money's logo represents a modern, forward-thinking financial platform. The sleek design reflects trust, growth, and connectivity, embodying our mission to empower financial independence for everyone.
An exploratory storyboard for the logo design of Urban Money (UM), focusing on creative iterations of the initials "U" and "M."
It incorporates the Indian Rupee symbol (₹) to emphasize the financial nature of the brand, While experimenting with various geometric forms, abstract shapes, and typography styles.
The sketches range from formal and sharp designs symbolizing professionalism to playful and approachable concepts, aiming to balance trust, growth, and modernity in the visual identity.
The effective application of Urban Money's branding across digital and physical touchpoints. The smartwatch showcases a clean and adaptable logo, reinforcing its digital relevance.
The staff ID cards demonstrate thoughtful use of the brand's color palette, typography, and layout to ensure a professional and cohesive identity.
The inclusion of functional elements like a QR code enhances usability while maintaining a sleek design. This reflects the brand's modern, accessible, and professional image.
Summary of the Project
Urban Money's rebranding project encapsulates the essence of modern financial empowerment, combining innovative design with a user-centric approach. The cohesive brand identity, seamless digital integration, and empowering messaging ensure that Urban Money stands out as a trusted financial partner in the Asia specific region. This transformation not only strengthens its market presence but also redefines what financial services can achieve—accessibility, transparency, and empowerment for individuals and businesses alike.
Fuel your innovation.
Hire me to turn your ideas into reality.
