The real estate market is fraught with troubles of all kinds: information, logistics, payment, formalities. Now normally, contending with these issues wouldn’t be a hassle, but the magnitude of effort and money both ensure that home-buyers—especially first-timers—struggle profusely. We sing a different song. Our end-to-end solutions and transparent approach to things are practically revolutionary in a category plagued with problems.
"Creativity is seeing what everyone else has seen, and thinking what no one else has thought." – Albert Szent-Györgyi
Design Approach
We took a deliberated, deconstructed approach to the Square Yards identity. The idea was to pitch ourselves as not just different but antithetical; an antidote to an otherwise complex, convoluted market. Efficiency. Expertise. Emotion. End-to-end.
Concept
Remember the classic Dots and Boxes game?
Conceptualised by French mathematician Edouard Lucas, this simple game has adorned countless notebooks through the ages.
Inspired by the game’s simplified ease and distinct design, this route reimagines the entire process of home-ownership as the many enjoyable steps of a beloved game,
one that anyone can play. This device also lends itself beautifully to extensions, with a hero square always taking center-stage.
All these dots together is our brand tagline, which continues the theme of seamless simplicity.
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